Ever since Google came on the scene in 1997, search engine optimization has been growing more important in digital marketing campaigns. With its growing popularity, many misconceptions have arisen in regards to SEO. This article will dive into the eight most common misconceptions I hear and why they are wrong. 1. Backlinks Don’t Matter Backlinks …
Why You Should (Or Shouldn’t) Outsource Search Engine Optimization
If you have any experience with search engine optimization (SEO), you know how important it is in a successful digital marketing campaign. You also know how difficult and tedious it is. Hence, many digital marketing agencies elect to outsource search engine optimization to dedicated SEO agencies. By outsourcing, it saves the agency time and produces …
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What Is Domain Authority? And Why Does It Matter?
Type any word or phrase into Google, and you’ll instantly be met with billions of results. It’s easy to get lost in all the noise when you have so many competitors to deal with. If you want to stand out, you need to find a way to set yourself apart. You already know how important …
What Are Backlinks? And How to Get More in 2021
In short, backlinks are links from one website to another. Despite diminishing value, Google and other search engines still place a lot of weight and ranking factors within backlinks.
Ads vs SEO: Which Is Better for Your Business?
“I NEED to get better SEO to start selling more products!” I hear this too often, and almost every time, we barely touch their SEO. We use advertising on Google and Bing. “My ads aren’t producing me any new sales or leads!” I hear this too often as well. Guess what, we completely ignore ads …
Best SEO Software for Small Businesses
Are you a small business looking to improve your SEO? Are you interested in doing it yourself without hiring an agency? This article is for you then. It will cover the best SEO software for small businesses. There are three main SEO software products, SEMrush, Ahrefs, and Ubbersuggest. I have used all of these services in the …
