About the Project
About DECADE Golf
The DECADE Course Management System, created by Scott Fawcett, has solved golf strategy by combining shot distribution patterns and PGA Tour scoring statistics. When Scott combined those two data sets he created a simple way to optimize target selection. This system is used by professional, college, junior, and recreational golfers.
Scott Fawcett contacted us looking for an update to their current website, which was nearly five years old. The site worked, but Scott thought it could work even better. It contained many outdated images, styles, and lacked clear call-to-actions.
Additionally, Scott looked to combine two websites (one personal, one business) in a unique way which allowed the design to look identical while keeping them separate.
The number one issue we looked to address was creating a clear user path in hopes of increasing conversions.
We planned for the site to encompass a modern yet simple feel with a theme similar to that of a SAAS business – and the site turned out to be just that. We added a separate about page, created a better user flow experience, and optimized call-to-actions.
However, the biggest change came to the purchasing page – we completely re-built this page from the ground up in hopes of increasing conversions. Speaking of conversions, let’s look at these numbers from the first sixty days:
Purchase page visits: 2,970
Page conversion rate: 5% (61% increase)
For a grand total of 130 New Customers!
That means $21,500 ARR MORE (!!) than they would have gotten with their previous site…. just in the first 60 days… wow.
“I simply can’t say enough great things about Render Results and the work they’ve done for DECADE Golf. They’re more than capable of handling any task they take on. HIGHLY recommend!”
-Scott Fawcett, Owner