About the Project
SWT-LIVE emerged as a pioneering online gym during the COVID-19 pandemic, providing Zoom classes conducted by a group of professional fitness instructors accessible to a global audience.
Despite running an advertising campaign, SWT-LIVE encountered limited success, primarily attributed to a high bounce rate. Prospective clients were clicking on ads but quickly exiting the landing page. Recognizing the need for a more compelling landing page, SWT-LIVE sought our expertise.
The primary focus was on optimizing the landing page for increased sign-ups for a free trial. To address the high bounce rate, we implemented various call-to-action elements strategically. The key objective was to create a visually appealing, yet simple layout that maintained clarity on all platforms. The design aimed to provide essential information without overwhelming visitors.
The newly designed landing page yielded significant improvements:
- Diverse Call-to-Actions: Multiple call-to-action elements were strategically placed, encouraging users to sign up for a free trial.
- Optimized Layout: The layout, designed for simplicity and cross-platform compatibility, ensured an enhanced user experience.
- Reduced Bounce Rate: The focused approach led to a substantial decrease in the bounce rate, indicating improved visitor engagement.
“Render Results is great! So punctual, communicative, and thoughtful. They have helped me troubleshoot my site when I haven’t had time to research on my own. Magnificent work by a great company.”